Friday 22 November 2013

Social Media Statistics: Adults vs Teens

Its been over a month now since LinkedIn became available to teenagers. The age limit has lowered from 18 to 13 in the UK and 14 in the USA. Will this move really give business men and women of the future a kick start to their career?

The Question is - Will this have a Positive or Negative impact on LinkedIn?

Here are the statistics so far . . .


Percentage using social media


72% of adults and 81% of teens

Who’s leading in social media usage


Ages 18-29 topped social media use at 89%
 
Ages 13-18 year olds comes in second at 81%

Ages 30-49 are third at 78%
 
Ages 50-64 at 60%

Ages 65 and over at 43%

Google+ is the second largest social networking site (between Facebook and Twitter), but only 3% of teens use it.

Pinterest & Instagram

15% of adults are on Pinterest compared to a mere 1% of teens

13% of adults are on Instagram compared to 11% of teens

6% are on Tumblr compared to 5% of teens

67% of adults are on Facebook

18% of adults are on Twitter

While teens top Facebook and Twitter, adults have overtaken both Pinterest and Instagram.

Linsey Knight is a Creative Digital Specialist for KMB Multichannel, where she writes blogs, creates infographics and manages content and graphic design for the KMB website. Her passions are her family and great design. To follow Linsey please click here and she’s on Twitter too. Click here to follow her latest and greatest.