So you’re back to work after your holidays and wherever you look, Autumn is being pushed upon us. Nights are drawing in, your contacts too busy to talk to you about sales. The main thing you are worrying about now is hitting those end of year sales targets. What ideas can we bring to the table?
See below Linsey's 5 Tips to Ensure Sales Success for 2013.
1. Empty your drawer of old business cards
Your desk drawer is bursting full of business cards that you never get around to adding to your database. You just don’t have time for it! Well here’s some good news . . . get your iPhone and download
Cardmuch This app lets you take a picture of the business card and it will convert it to a contact automatically.
For android use the
Google Goggles app, although not as good it is still much quicker than typing it in yourself!
“Motivation is the art of getting people to do what you want them to do because they want to do it”
Jayne Crook
2. Motivating Staff
It’s time to liven up the team and give sales incentives to accelerate business results. Competitive spirit in the work place is healthy and productive. Small incentives to invigorate sales can be inspiring for your sales team. It is important to offer competitions in a fair and constructive way. Think about how different members of the team respond to different incentives and optimise their performance by tailoring the promotion to their style.
"Stop selling. Start helping" Zig Ziglar
3. LinkedIn Pages
Did you know you can create an entirely new website to promote your products and services for free? Yes, you are reading this right it won’t cost you a penny!
LinkedIn company pages are a great way to generate new business leads, plus you can check out the competition. Have you added in banners? Have you completed all the product or service sections? Change them occasionally to promote offers and events. Do something different to make people take notice!
"LinkedIn 277% more effective at lead generation than any other social network" Hubspot
4. Emails to shout about
Shout about your latest offers!! Use a free email software such as
MailChimp where you can send out emails. Send them to your customers to let them know of your current offers on products and services.
- A free marketing tool to use
- Track your responses
- Email campaigns are targeted
5. What do your customers think of you
Find out what your customers are saying about you. Send out a survey such as
SurveyMonkey to your customers. For example feedback on recent projects. You can establish quickly where you need to improve and if there are any issues that need to be addressed.
If you want it can be anonymous to get honest replies. Use this as a benchmarking tool.
‘It's not what you've got, it's what you use that makes a difference.’ Zig Ziglar
Linsey Knight is a Creative Digital Specialist for
KMB Multichannel, where she writes blogs, creates infographics and manages content and graphic design for the KMB website. Her passions are her family and great design. To follow Linsey please click
here and she’s on Twitter too.
Click here to follow her latest and greatest.
