LinkedIn at the Centre of Your Marketing Universe
Are you using LinkedIn for your business or social? Or sales and marketing? In my role as LinkedIn Lead To Revenue Specialist at KMB, I have had the pleasure of working with some of the UK’s most powerful turnaround professionals and during our training sessions recently and they just could not believe how little they knew and how little they actually used their profiles on LinkedIn.
You just don’t know, what you don’t know.
You just don’t know, what you don’t know.
Here are 10 amazing facts about the UK’s 3rd most visited website.
319,659 UK people visit LinkedIn every day
So far in June 2013 alone uk.linkedin.com (the UK version of LinkedIn) received 3.5 million visits from people all over the world, by people looking to see what the big deal is. It is a huge amount traffic you just can’t ignore and you have the potential in receiving referral traffic from. Are you happy with what these people look at when they visit your LinkedIn profile or company LinkedIn page? Figures come from Quantcast.
LinkedIn is a free cloud-based CRM
Last month (May 2013) LinkedIn upgraded their contacts functionality to include sophisticated CRM capability. Not only can you record all your connections contact details, but there are a new communications history thread and a powerful contact search facility available for free.
There are over 11 million users from the UK alone on LinkedIn, and 39.8% of them in the 35-54 range.
Decision maker contacts are using LinkedIn to expand their networks and promote their business. An optimised profile will help get noticed and give you the confidence to contact them.
61% of social media users primarily use LinkedIn for professional networking, compared to 22% for Facebook, and 4% for Twitter
I know it sounds obvious, but it is worth mentioning the fact that this activity is going on the internet, and that by getting involved you may just pick up some business or a new business lead to say the least
22% of male UK internet users have active LinkedIn profiles, compared to 13% of females
A recent study by social media agency Umpf, confirms that not all profiles are active and that due to duplication, empty or fake profiles and procrastination. In fact ADOPTION is the big issue here. To make the most of your presence on LinkedIn you do need to exercise your networking muscles by regular visits to the site and connecting with new people every day.
41% of small business owners says that LinkedIn has the most potential to help their companies, versus other social networks.
LinkedIn is really made for business communications, it is a logical place to express your company values and product or service information. It’s professional, straight-forward, and you can direct real, targeted and profitable business communications to your specific market place.
More than 3 million companies have created LinkedIn company pages so far.
Why not you? It’s free, relatively easy and helps to broadcast your brand message with your connections. Your contacts effectively become advocates through their profiles every time you update the page. Product or Service recommendations will spread virally through your networks.
The average LinkedIn user’s 2nd-degree network connects them to over 6,000 companies and 9,000 people.
That’s a huge network for both companies and individuals to access as a database! You can easily access the sort of brands and connections you need do business with, to get a new assignment, find employees, associates to collaborate with or start a group discussion about topics you may need to know more about.
LinkedIn is a trusted website by 82% of those polled, compared to other social media sites.
Unlike Facebook which comes up with new privacy policies all the time, or Twitter which is a Catherine Wheel of information exploding in random colours, LinkedIn provides the professionalism that other social media sites lack. It is actually their mission "To create economic opportunity for every member of the global workforce." And in this process has now become the No.1 source for relevant business information. What does this mean for my company? Click through rates on news posts and advertising have seen an increase of 55% versus traditional display marketing.
55% of UK businesses allow the use of LinkedIn in the workplace, compared to 47% for Facebook
If you are going to promote your business on a social network, UK business are more likely to allow their employees on LinkedIn.
