Telemarketing really evokes
strong emotion when it comes to sales and marketing strategies. People either
love it or hate it. Usually it’s the people that use telemarketing and see the
revenue generated which love it.
Telemarketing is not for everybody but can you think of one blue chip
company that doesn't utilise some form of telemarketing? It is such an
integrated part of the business world that most people don’t even realise they
are using it. Whether it is for renewal of a subscription, a reminder for a car
service or even to promote a new service or product, telemarketing is by far the
most effective form of marketing.
Companies worry telemarketing
will be received in a negative way by their target audience. However, in a
survey undertaken recently, out of 200 people, only 4% said that B2B
telemarketing was the most annoying form of marketing and 90% of those 200
people advised that telephone
follow up was the most effective lead nurture
technique. Faced with these facts, it is hard to imagine why anybody would decline
to use such a powerful tool!
Documentary The Call Centre, shown
on BBC Three this week, set in a busy 700 Agent call centre in Swansea, has
proven to be a massive success. From making new recruits sing to setting up a
speed dating event to cheer up one of his employees, C.E.O Nev Wilshire seems
to know what makes his team tick. Nev has embraced such a frowned upon topic
with his very unique leadership style and looking at their Twitter updates, the
Agents seem to be a very motivated and enthusiastic bunch with a real drive to
achieve success. When Agents are
motivated and enthusiastic, results can really be optimised which means happy customers!
Happy people sell!
If your still not sure, trial a
campaign, and see the results for yourselves. Once you’ve had a taster, we
guarantee you’ll be a lover of telemarketing!
Contact us for more information info@kmb.org.uk
